The 9 Essential Pages Your Ecommerce Website Must Include


The first step towards building an online business is to develop a well-designed website. Regardless of the e-commerce platform selected, a strong web presence is essential to a profitable business.

EntrepreneurShopify’s new book helps business owners successfully build an online ecommerce reputation, with insider tips from some of the platform’s top experts. All of these experts generally advise on the importance of a well-designed website. Luckily for any budding entrepreneur, there are a plethora of experts available to help (Shopify even has a team of experts available to its users whenever needed).

Let’s take a look at some of the traits that the websites of almost all successful online businesses have in common.

Related: 5 Web Design Tips You Can’t Ignore in 2022

The success of a website starts with respecting the basic principles

There are nine essential sections that all successful websites should be accessible to anyone browsing on their smartphone or computer.

1. About us

The About Us section should include information about a company’s origins, company mission/philosophy, and information about what sets it apart from the competition. It’s also possible to use this section as an opportunity to show off all the charity connections and behind-the-scenes details of how you strive for success.

2. Contact us

A brand should always be accessible to its readers and customers, and this section provides the information necessary for anyone to connect with the company and its team. You want website visitors to be sure that a human is behind the business. This can be done in a number of ways, including a live chat function, a contact form integrated into the website, or by listing a contact email address and/or phone number on each page.

3. FAQ (Frequently Asked Questions)

The purpose of an FAQ section is to answer common questions in the easiest and most efficient way possible. Once an online store or website is launched, owners and management will be bombarded with the same kinds of questions. Return policy, shipping options, and sizing issues are all areas you can focus on if you have a product-focused website.

4. Product Showcase

This is the product listing page and the most important section of any e-commerce website. You should always include text detailing the product itself, product photos or videos, and customer reviews. Since potential customers don’t see products in a physical store, e-commerce owners need to do everything possible to get customers excited about their product.

5. Basket

Once a potential customer clicks to add something to their cart, this is the page where customer information is collected. Delivery address, billing information, contact details and payment details will be acquired here. Additionally, a business owner may wish to allow discount codes and referrals. The Shopify platform makes it incredibly easy to design a shopping cart page with everything you need. If a cart page is not well designed, a confused customer may abandon the checkout process altogether.

6. Ratings and reviews

While product pages can also include this, many smart brands have a section of their website dedicated to the company as a whole and overall customer satisfaction with the products and services it offers.

7. Press/Media

For marketing and public relations purposes, this section may be important to get products covered in the media. Showcase positive brand coverage and make sure you have press materials such as product images available to members of the media who may cover the company in the future.

8. Links to social media

In today’s world, many people are more likely to contact a business through social media than through email. It should be easy for users to find a brand’s social media links through their website. This should include links to outlets such as Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, etc. A key point to remember: these links should open in a new browser window so that users remain on the company’s website at all times, even while clicking the link.

9. Newsletter, blog or podcast

These three elements can be extremely effective marketing tools. If you choose to offer these tools, be sure to link and promote them on the company’s website in highly visible areas.

Branding is everything (and should stay consistent)

This is where the overall design of the website comes in. Customers will associate the colors, fonts, and tones they see on a company’s website with its products, and vice versa. Stay consistent throughout. This can be made easier with Shopify by using one of its pre-existing theme designs. Website owners can then customize these themes to suit the entire company and brand.

To learn even more about Shopify, including valuable insider knowledge from some of its experts, check out Entrepreneurthe new book, The Ultimate Shopify Guide. It is available now from Entrepreneur Bookstore, Amazon, Barnes & Noble or Bookshop.

Related: How Website Design Can Make or Break SEO for Startups

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