DataStax unveiled research findings that show how large organizations are winning with data and how others can close the gap. Using insights from more than 500 technology executives and practitioners, the report reveals clear and proven patterns of success with data among today’s ‘data leaders’, those most likely to excel in using data to deliver value to customers.
Leading data-driven companies leaning towards open source software
One of the main findings of the report is that leading data-driven companies are turning to open source software (OSS) – they are four times more likely to have deployed Apache Cassandra, Kubernetes, as well as a combination of other open source tools selected, with 71% of data leaders believing that a robust OSS data stack gives them a great competitive advantage. In order to get the most out of the cloud while maintaining flexibility, 97% of them are implementing a hybrid data infrastructure.
And while 96% of respondents said they have some level of data strategy, only 38% of companies gave themselves top marks when it comes to using data to create business. value for customers.
âOrganizations undoubtedly understand the importance of data, but our research shows many are still looking for ways to transform themselves into truly data-driven businesses. Those who have already done it win, âsaid Bryan Kirschner, vice president of strategy for DataStax.
âOrganizations that intelligently invest in the right data stack, open source technologies and hybrid cloud have the potential to change their course and find new avenues to innovation and revenue growth. “
âThis research reinforces what we hear from customers every day: that a hybrid cloud strategy is the key to success for companies that want to excel at using data to drive revenue and customer value,â said Dain Hansen, Director of Product Marketing for Database. , Analytics and Business Application Platform at Google.
Key points to remember
- Open source software plays an important role in the success of these leading organizations: Large enterprises are 4 times more likely to have deployed Apache Cassandra, Kubernetes, and two of the following open source tools: Apache Spark, Apache Pulsar, Apache Kafka, and Elasticsearch. Organizations with a strong open source data stack are twice as likely to generate at least 20% of their revenue from data and analytics.
- Data leaders get the most out of the cloud while maintaining flexibility: 97% of respondents build a hybrid data structure, with two-thirds believing it âstronglyâ describes the direction of the organization.
- Modernized data infrastructure offers a competitive advantage: 71% of executives confirmed this to be true, with more than half of those polled calling it a âbig advantageâ.
- Successful data-driven organizations have given responsibility for data governance to business leaders: Assigning responsibility for a line of business to data governance and aligning technology infrastructure with data strategy triples the chances that a company will generate at least 20% of its revenue from data and analytics .
- COVID-19 has resulted in positive change in an overwhelming majority of major organizations: 88% of large companies agreed that adapting to the new market realities caused by the pandemic has accelerated their pace of innovation.