NYSE files for trademark registration for NFT trading

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The New York Stock Exchange, or NYSE, filed a trademark application with the United States Patent and Trademark Office, or USPTO, on February 10 to register the name “NYSE” for several blockchains and products. and services related to cryptography. Specified goods include virtual reality and augmented reality software, non-fungible or NFT tokens, and online marketplaces.

According to the application, the financial exchange would be able to provide “downloadable virtual goods” for NFTs and digital collectibles, as well as “authentication of NFT field data using technology blockchain”. This isn’t the NYSE’s first foray into NFTs or the Metaverse. In April 2021, six NYSE NFTs were minted to commemorate early trades for Spotify, Snowflake, Unity, DoorDash, Roblox.

On the company’s official website, the NYSE said there were “many more NYSE NFTs to come as we continue to welcome new, innovative companies to our community.” This app outlines plans to launch an NFT marketplace for buyers, sellers, and traders “of digital assets, artwork, collectibles, and non-fungible tokens.”

There is also a section that details “cryptocurrency trading services” that would facilitate the “financial exchange of virtual currency”. Additionally, downloadable and non-downloadable and augmented virtual reality and application programming interface, or API, are also included in the app.

Related: Is Walmart preparing to enter the metaverse?

The New York Stock Exchange follows several other public companies that have filed trademark applications not only to protect their brands, but also to signify their exploration of blockchain and NFTs. Recently, McDonalds filed a trademark application to open restaurants in the Metaverse.

Disney’s patent for interactive attractions for theme park visitors has also been approved.

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