of swing-and-a-miss department
We had just discussed some of the action Major League Baseball has taken on its MLB.com website, which is either the fallout from the ongoing work lockdown or MLB playing leverage games with players, depending on your point of view. seen. Basically the MLB has cleaned up most of its website, especially the home and “news” pages, with references to all current players. Instead, these pages are full of stories about retired players, Hall of Fame contenders and that sort of thing. In the tabs of the current rosters, the site still has all the names of the players listed, but has replaced each player portrait with a stored image of a silhouette. MLB says it was doing this to ensure that no player “likeness or likeness” is seen as being used for trading or advertising … but that doesn’t make much sense. The names are still there and this specific section is a factual representation of the current team rosters.
Instead, it appears to be a small part of a powerful weaponry tactic, in which MLB exercises its ability to clean up its information and individual team sites and, in this case, photos of players. But if MLB thought it was going to cause player pain by removing those headshots from the site, well, a lot. players went ahead and proved on Twitter that, well, not so much.
A group of players, including [Noah] Syndergaard, joined in the fun by using their new portrait as a Twitter avatar.
It is much more widespread than that. Players from Twitter and elsewhere have started to replace their own social media avatars with the “headshot” figure. It became very clear that the players were only punching MLB in the eye, despite the league trying to punish the players for this collective bargaining.
Which is yet another publicity stunt for the league. It should be borne in mind that this is not a strike by a player; it’s a lockout of the owners. This becomes very important in the wake of the last MLB work stoppage, which was the disastrous strike of the players in 1994. Because was a players strike, the public very much blamed the players for the loss of an MLB season. This is not the case here, where the owners are crying poor at the players union while spending millions and millions of dollars to gobble up free agents just before the previous CBA expired.
With manpower issues like this in professional sport, the lens is all. MLB only recovered from the last stop thanks to a steroid home run between Sammy Sosa and Mark McGuire, among others. You can very well bet that the league doesn’t want something like this to happen again, which means they can’t let the public’s anger get out of hand.
And days later, the fact that players are publicly mocking MLB tactics on a platform designed to engage directly with the public and fans isn’t a good start if the league expects to what one of the prevailing feelings in his favor.
Thanks for reading this Techdirt post. With so much competing for attention these days, we really appreciate your giving us your time. We work hard every day to bring quality content to our community.
Techdirt is one of the few media that is still truly independent. We don’t have a giant company behind us, and we rely heavily on our community to support us, at a time when advertisers are less and less interested in sponsoring small independent sites – especially a site like ours that does. does not want to put his finger on his reports. and analysis.
While other websites have resorted to increasingly annoying / intrusive pay walls, registration requirements and ads, we have always kept Techdirt open and accessible to everyone. But to continue this way, we need your support. We offer our readers a variety of ways to support us, from direct donations to special subscriptions and cool products – and every little bit counts. Thank you.
–The Techdirt team
Filed Under: baseball, cba, work, lockout, photos, lists, website