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Fire & Flower Holdings Corp (OTCMKTS: FFLWF) completed the purchase of Pineapples Express Delivery Inc. (PED). PED is a leading logistics technology company that provides secure and compliant delivery solutions for regulated products and controlled substances, including the shipping and distribution of recreational and medical cannabis products in Ontario, Saskatchewan, Manitoba and the delivery of liquor products in Saskatchewan.

PED complements Fire & Flower’s ambition of a comprehensive technology platform

The purchase of Pineapple Express Delivery gives Fire & Flower the final piece in its ambition to provide the cannabis industry with a comprehensive consumer technology platform.

PED is well known in the cannabis industry as the largest player in the marijuana distribution industry, with over 40,000 shipments each month to medical and recreational cannabis consumers across Canada.

By merging its technology-driven retail operations of more than 100 locations across North America with the newly purchased, best-in-class marijuana shipping and distribution service, Fire & Flower has unified its own technology stack. to create a seamless user experience. The acquisition of Pineapple Express Delivery represents the ultimate piece in the development of what the company considers the first end-to-end digital experience for consumers in the marijuana industry,

Fire & Flower CEO Trevor Fencott said, “With a comprehensive omnichannel retail strategy, data-driven analytics platform and now same-day, last-mile delivery capabilities, we have developed a lightweight technology stack that can support the entire cannabis retail ecosystem, from initial customer acquisition, to product discovery, and ultimately ending at the customer front door.

Hifyre Distribution Platform Improved High Margin Revenue Streams

Hifyre’s technology-powered distribution network has rapidly expanded Fire & Flower’s higher-margin revenue channels, and the addition of Canada’s largest marijuana logistics and distribution services strategically strengthens Fire & Flower’s business model. the company as it expands into new markets with scalable, high-margin technology. Infrastructure.

PED Founder Randy Rolph said, “It’s exciting to see this acquisition complete and enter the next phase in Pineapple Express Delivery’s history. By joining Hifyre and Fire & Flower, PED will continue to build one of the largest cannabis delivery platforms in Canada and the United States.

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