How to start a stunning side hustle on the website

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We are all familiar with the concept of house flipping in a competitive real estate market. The process of flipping a house takes months or even years, but the long-term rewards are endless.

Likewise, a website can be flipped for maximum rewards. A website that has potential can be improved, grown exponentially, and sold for a profit. It’s the same concept, except you’re investing in a different type of real estate. It’s digital real estate.

Just as you would change the landscaping of a home for better curb appeal, you can revamp an existing website in a way that will appeal to potential buyers. Consider these practical steps when it comes to increasing the value of your website.

Start or buy a website in a lucrative niche

There are two ways to start your journey in redesigning a website. If you’re starting a website from scratch, platforms like WordPress make it easy for users to create an account and write original content for various audiences.

Starting a website from scratch takes time and can come with high costs, but the process of creating an original website can be fun because you can choose its creative trajectory and nurture a project from scratch. .

Buying a website, however, can have many benefits, as a pre-existing website can have an established user base and consistent repeat traffic and search engine optimization (SEO) juice; most of the heavy lifting would already be done for you.

A marketplace like Flippa.com offers you different websites like dropship content and e-commerce sites in various industry niches or you can hire a professional broker to help you find the right solution from of their network. Ideally, find a niche in your expertise and identify areas for improvement.

If you’re buying an existing blog that you don’t know about, it’s important to factor in the hours of research and technical expertise you might need to grow the website exponentially. There’s no right or wrong way to start jumping, but it’s important to consider all the pros and cons of each and choose the best route for you in terms of time and cost.

Related: 4 Tips for Finding Your Profitable Blogging Niche

Evaluate the site for proof of concept

Whether you’re building a website from scratch or buying an existing one, a promising website is better than no promise at all. But be careful of website vendors who want to get rid of failing sites.

You must do your due diligence. Sure, a subscription list of over 75,000 sounds great, but that’s a problem if 50% of that subscription list is generated by bots. Ask for proof of monetization; think about how a site generates its revenue. If it relies heavily on paid ads and you’re looking for a loyal, community-driven customer base, it might not be the right option for you.

Likewise, if you decide to go a different route and build a website from scratch, and you notice that you’re spending more man-hours and money with no return on investment (ROI), it’s maybe time to consider completely changing your goals. .

Sure, you’ll have to do a lot of heavy lifting in the beginning and may have to pay a hefty sum or two to build your website from scratch, but if you’re still working on the same website after a year or two without any sign of return on investment, maybe it’s time to start thinking about different routes.

Related: What’s the Difference Between Proof of Concept and Prototype?

Assuming you have already established that a proof of concept exists and have completed your due diligence, now is the time to roll up your sleeves and start developing the site.

Here are some important areas to consider when focusing on growing your website.

SEO

Performing an SEO audit will ensure that your SEO strategy is up to date and will help your website gain visibility. Google’s algorithm is constantly changing, so it’s important to stay on top of these changes to ensure your content shows up on search engine results pages (SERPs). Performing a thorough SEO audit will bring to light any issues with broken links, titles, meta descriptions, and site speed.

In order to optimize your site, you want to make sure visitors can actually get to your site once it appears on the SERP and that all titles and meta descriptions are relevant to your site content. Google Search Console is a great tool that offers a collection of SEO tools that can help you manage your site’s search traffic performance and fix any SERP-related issues.

The tool helps website owners analyze site impressions, clicks, Google search position, identify issues like broken URLs, and more.

Related: 5 Ways to Make Money with SEO in 2022

Content gaps

Now that you’ve done a thorough SEO audit, you can focus on content. This process is crucial because it will provide you with a clear analysis of topics, ideas or themes that are not yet covered on your website. Fill these gaps with fresh and dynamic original content that will increase traffic to your website.

If you’re buying an existing blog, analyze old content and update it with relevant information, or reuse existing content for a new blog post by incorporating links to previous, relevant work. Think of it as a three-step process of renovation, revitalization, and reposting.

If you consistently use this simple three-step formula for creating evergreen content, your efforts will reflect in your traffic.

Related: How to Create Great Content for Your Website

Optimization

According to Google, more searches are now performed on mobile devices than on desktop computers. This means that any content you create can be viewed on mobile, which is why it’s important to ensure that all content on your site is mobile-friendly. Make sure your content is scrollable, all images are high quality, and videos are compatible with smart devices.

Google’s Accelerated Mobile Pages Project is an open-source initiative that aims to dramatically improve mobile web performance by enabling web pages with rich content like video, animations, and graphics to load instantly with ads.

Additionally, A/B testing is a great way to increase conversions by comparing two possible versions of your website’s landing page and determining which is better for optimal performance. A leading marketing tool like Semrush allows you to better understand your page and optimize it for better lead generation.

Related: Your SEO Checklist: 4 Steps to Optimizing Your Website

When it comes to website flipping, it’s important to exhaust all tactics to optimize your website. By performing an SEO audit, implementing an effective content strategy, and using industry tools to optimize your website, you will be able to increase website traffic, improve performance, drive conversions and drive revenue growth. This is what potential buyers like to see. when buying a website, and if you follow the rules of renovation, revitalization and reposting, your website will be a successful sale.

Happy selling!

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