Acquia and Dentsu Digital Support Global Website Renewal for OMRON’s Electronic and Mechanical Components Business


BOSTON–(BUSINESS WIRE)–Acquia and Dentsu Digital today announced that OMRON Corporation’s Electronic and Mechanical Components business has selected Acquia Open DXP for their global website and digital experience platform. The company’s new website, which provides customers across a wide range of industries with information on devices such as relays, switches, connectors and sensors, launched in December 2021.

OMRON Electronic and Mechanical Components Business chose Dentsu Digital as their partner for Acquia Open DXP to develop a global Drupal-based website. The new site is easy for customers to use and enhances the customer experience by proactively providing information tailored to their individual needs. Dentsu Digital has chosen Acquia as a partner to provide hosting through Acquia Drupal Cloud, as well as marketing automation and personalization solutions from Acquia Marketing Cloud.

Dentsu Digital, with its extensive experience and knowledge in corporate website renewal, CX design and Acquia product introduction, was involved in formulating the CX strategy and provided one-stop support, including UI/UX development and future marketing support. The project execution time was less than one year.

“The Electronic and Mechanical Components business is stepping up its digital marketing efforts to keep up with the accelerating pace of digitalization, and as part of this effort, the company has completely revamped its global website,” said Masayoshi Uetsuji, Senior Director, electronics and mechanics. OMRON Components business. “We chose Acquia’s CMS solution because it’s built on Drupal, which is a global standard, meets high security standards, and has a proven track record with global enterprises. Moreover, by simultaneously adopting marketing automation tools and personalization functions, we were able to provide information tailored to the characteristics and needs of each customer and create a new customer experience.

Mr. Uetsuji continued: “The renewal of the global website for the Electronic and Mechanical Components business, which is OMRON’s core business, was a large project, but we were able to publish the renewed website, the marketing automation tools and customization features within just one year of project start. We are grateful for Dentsu Digital’s technical capabilities and support, as they have extensive knowledge of Acquia products. We will continue to improve the CX value and update the site so that we can offer online products and solutions that will help solve our customers’ problems to create new customer value.

Shin Yoshioka, General Manager, Account Innovation Division, Dentsu Digital Inc., said, “In order to enhance the global digital presence of OMRON Electronic and Mechanical Components Business, we have proposed and supported the implementation of the latest technologies. As websites become increasingly important to B2B businesses, delivering a superior digital experience will improve competitiveness and add value to the business. We will continue to lead the project with the goal of delivering value that meets OMRON’s expectations.

“As Acquia continues to grow in the Japanese market, we are honored that one of the world’s leading companies, OMRON, has chosen to use Drupal and Acquia for its website,” said Dries Buytaert, co-founder and CTO of Acquia. “We are also delighted that Dentsu Digital’s technical expertise and strong partnership with us made this major overhaul possible. Acquia is pleased to support OMRON’s business expansion with technology that enhances the digital experience by seamlessly integrating websites and marketing solutions.

OMRON Electronic and Mechanical Components Business uses the following Acquia Open DXP products to support its updated website and customer experience:

  • Acquia Drupal Cloud: Based on the open source Drupal CMS, Acquia’s fully managed service CMS solution can be linked to a variety of marketing tools and solutions through its rich API modules and flexible architecture, enabling rapid global deployment of sites. website.
  • Acquia Campaign Studio: Acquia’s marketing automation tool, Campaign Studio, is based on open source Mautic and can be used with Acquia Cloud via API integration. Any new content created in the CMS can be distributed quickly through multiple channels such as email and social media.
  • Acquia Countryside Factory: Campaign Factory, which aggregates multiple marketing automation tools and manages them on a single platform, enables organizations with marketing operations in multiple countries and regions to execute campaigns while simultaneously achieving central governance and initiatives. local.
  • Customization Acquia: Personalization allows organizations to create segments based on their visitor demographics and preferences, display pages flexibly, and deliver content to increase website conversions.

About Dentsu Digital

As one of the largest digital marketing companies in Japan, Dentsu Digital provides services such as formulating and executing next-generation marketing strategies that make full use of data and technology, designing and building IT platforms that form the basis of these strategies. , and DX consulting that supports customer innovation. In close partnership with domestic and overseas platform companies, Dentsu Digital helps our customers grow with our advanced expertise and integration capabilities.

About Acquia

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams across thousands of global organizations to rapidly compose and deploy products and digital services that engage customers, improve conversions and help businesses stand out. Learn more at

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