5 Updates to Make to Your Website Now

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Every year, search engine optimization (SEO) experts publish their own brand of do-or-die posts in which webmasters are warned of changes brewing in the Googlesphere that could negatively impact their rankings. unless they take certain necessary measures. /critical site updates.

In our experience, most of these prophecies turn out to be… well… exaggerated.

Don’t get me wrong, Google’s Core updates probably shouldn’t be ignored. But if you’re a web developer with just a little SEO knowledge, it’s easy to be convinced that everything Google updates deserve some sort of responsive update from you.

In our opinion, the most important updates you should focus on in the coming year relate to data and analytics.

Here are the updates we recommend:

#1: Onboard with Google Analytics 4 (GA4)

If you haven’t moved from Universal Analytics (UA) to GA4 yet, now is the time. In case you don’t know, Google will say sayonara to UA in July 2023 and replace it with its slightly fancier, slightly more wake up-sibling, Google Analytics 4. The way UA measures data is reaching its peak of obsolescence, and the new GA4 is better suited to measuring modern user behavior.

Why all this urgency? If you’re into continuous data tracking, you should start using GA4 now to pull all historical data from the last year. Waiting until the eleventh hour to follow with GA4 means you will lose X months worth of reports.

Need help? Google it or read our GA4 setup tips.

#2: GDPR Compliance

This update applies to both your website and your software product (if it also collects user data). Universal Analytics turns out to have broken EU data protection laws, which is fixed when you upgrade to GA4 and stick to its default settings (and disable ad personalization).

Do you need to be GDPR compliant? Well, it depends on the location of your users, not yours. Are your users from EU countries? So yes, compliance is a must.

How do you ensure your website and software are compliant? Make sure your cookie banner gives users the option to opt in or out of your analytics scripts (it goes without saying that you should respect their wishes as well).

Compliance also means using plain language to describe the purpose of your data collection and who will have access to it.

#3: CMS Updates

If your site runs on an open source CMS like WordPress and Drupal, ensuring your plugins, themes, and PHP (or equivalent) are up to date will benefit your site in a variety of ways.

First of all, updating regularly makes your site as secure as possible because many of these updates involve vulnerability fixes. Second, updates improve your site speed, which benefits your page rankings and makes your users happy.

CMS updates should be part of your webmaster’s best practices. Running on the latest updates/themes ensures compatibility and functionality and ensures that your website looks and acts as it should.

#4: Listen to your audience, respond with content

When was the last time you updated your content strategy? If you’re not creating engaging content that satisfies your reader’s appetite and follows SEO content best practices, you’re probably missing out on tons of growth potential.

Giving your blog a bit of an overhaul isn’t the most technical update you can make right now, but it could end up being the most lucrative.

Looking for content inspiration? Here’s how you can find it:

      • Google the top trends in your industry, see what your competitors have to say about it, and write something better.
      • Ask for customer feedback. A little investigation goes a long way.
      • Use your own website’s search tool (if enabled) to see what your users are looking for.

#5: Audit your site

Not all site updates are obvious or necessary, so if you’re looking for ways to increase the quality and quantity of your traffic, it’s time to be proactive. We’ve already mentioned a few ways to look for content improvements, but if your site needs something a little more drastic, it’s time to examine your data and strategize.

There is nothing more useful than performing a site audit. Using your analytics tools, you can see which pages are performing well and which pages might need a heavy dose of optimization.

Make sure any strategy involving major updates starts at the keyword research stage. This involves finding relevant keywords that are easy to rank for and have a steady stream of search volume.

Final Thoughts

We recommend prioritizing GA4 and GDPR compliance so you can take your time auditing your site and fine-tuning your content to increase your inbound traffic.

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